Internet Marketing On The Real

The other day I was playing with a guy at my golf club, that I just joined (Never had time when I was working for someone else.) We started talking about our cable TV. If you aren't familiar with talking heads, these are experts who are educated to tell you what to think, based on books that they just read sent to them by the publishers.

Anyway, Howard said something that struck me right between the eyes. "I got so confused listening to theses guys and gals. Everyone has a different opinion of what works the best. Finally, I just figured out that it best to listen one. I might as well pick one expert, and listen to their advice."

Later, as I was driving home from the club, I thought about how appropriate Howard's comment was to Internet Marketing. Everyone's an expert. (Even those who haven't sold their first e-Book.) And there are a million programs, books, secrets, techniques and tactics that will work for you.

The problem is you can easily fall into a trap that golfers are victim of to much technical advice it's called "Paralysis by Analysis". That's where a lot of people are stuck. They keep reading, and it gets in the way of actually doing something. They can't swing the club.

I was guilty of this, too. I must have bought several hundred dollars worth of books and courses before I found what worked for me.

Fortunately, the expert I decided to follow was, in hindsight, an excellent choice. And by following his advice and listening to his ideas, I have built up a couple of successful income streams.

My point isn't that my "guru" is the right one for everyone. The point is to pick one or maybe a couple of people you really respect, and model them. Of course, make sure they are actually successful in their own businesses first. But when you find someone you respect and whose style you like, listen to their advice and follow what they recommend in their writings. The one that I follow is Jay Abraham.
Jay in my opinion is the king of Marketing!

Following this strategy can save lots of time that you would spend switching strategies and tactics. It avoids confusion and gives you a good point of reference from which to work. Only buy e-books and products that will save you time.