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Saturday, March 17, 2007

Increase your Website Visibility - Simple, Effective SEO and Search Engine Marketing

Why You Need a Website

Even if you're not planning on selling online, a well-crafted site is essential for any business. Why?

Potential employees, Business partners and investors can find your business.

Now everyone search for information online prior to making a purchase

Your website is the first chance to give a good impression.

10 Reasons Why Your Business Needs a Website

1. Your Business is Open to the World 24/7, 365 Days a Year

2. It's Your Online Brochure / Catalog That Can Be Changed at Anytime

3. Reach New Markets with a Global Audience

4. Improved Customer Service

5. Present a Professional Image

6. Sell Your Products

7. Promote Your Services

8. Gather Information and Generate Valuable Leads

9. Great way of communication

10. Great Recruiting Tool

OK, I know why I need a website. Where do I go from here?

I don't know how do build a website. My Uncle daughter knows Computers. She is so good at it. Always in front of the computer. Can I have her build the Website for my Business? No… why?

Your website speaks volumes about your business. It should says, "Hey, look, we take our business so seriously that we have created this wonderful site for our customers!"

Your website shouldn't say "Hey, look, I let my 15-year-old uncle's daughter design my site. Good luck finding anything!"

Find a Professional web design company you can understand your goals
How do I find a designer?

Search online, Yellow Pages, Directories online, Magazines, Newspapers

Remember a good website. Call them and find out who did their website.

Should I hire a local company?

What should I ask a potential designer?

What is the process? Initial meeting to understand your goals?

See examples, portfolio.

What is the cost and why?

Can they register Domain name and host the website

A good design company should give you suggestions based on your goals

Is the company specialized is anything specific or full service company.

Will they provide images?

Ownership. Find out if you can transfer the website if you are not happy

Visibility of the website in search engines

How long has the company been in business

Deadline for completing the site

How will a potential client find my site?

Search engine optimization

Pay per Click

Site submission

Building search engine and user friendly website

Online and offline marketing

Build a website you will be rich - myth?

A website is just like your printed material or business card

Promote your website online and offline

Talk about your website, include web address in all printed materials

Use website in your email signature

Advertise your website

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